Best of Bootstrapping: Bootstrapped with a Paycheck to $15M

If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. In 2018, GreenPal Co-founder Gene Caballero shared a fantastic story of a founder duo bootstrapping with a paycheck, growing from $5M to $15M in one year, with a virtual team of freelancers. Your classic 21st century internet business. No outside financing whatsoever! Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Gene Caballero: I was born in Lima, Peru. My dad's side of the family are all entrepreneurs. My grandfather had his own propeller business. We made propellers for boats. My dad actually has that business now. I'm the black sheep. I've gone into the technology side as opposed to the manufacturing of propellers. I was raised in Nashville, Tennessee and went to college in Middle Tennessee State University. I also got my Master's at MTSU.

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