ALEXANDRIA, VA – The American Society of Travel Agents (ASTA), in an effort to help agency members understand the role Non-Commissionable Fares (NCFs) play in cruise sales and revenues, has publishe
ALEXANDRIA, VA – The American Society of Travel Agents (ASTA), in an effort to help agency members understand the role Non-Commissionable Fares (NCFs) play in cruise sales and revenues, has published a white paper on the history and current state of NCFs.
“We know many of our leisure-focused agencies have great concerns about NCFs,” said Zane Kerby, ASTA President and CEO. “Clearly, travel agents should be fairly compensated for creating demand for the cruise lines. At the same time, those companies have the right to price their product as they see fit. That’s why ASTA recommends that each agency take a close look at their revenue data to determine the right product mix and business model for them.”