Archie Comics Any Way You Want Them
By Calvin Reid
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Feb 26, 2021
Archie Comics’ fictional teenagers Archie, Betty, Veronica, Jughead, and their buddies may date from 1941, the year the publisher was founded, but the Riverdale high schoolers continue to be among the most widely recognized characters in popular culture. The company has managed to keep the antics of the teenagers fresh for each new generation of fans. And while the publisher regularly updates their look and fashion, and adds diverse characters, it also uses partnerships of all kinds to expand the ways its stories are delivered, adding book formats (graphic novels as well as prose adaptations) and TV series. More recently, it has created a host of new partnerships to develop its characters for podcasts and audio dramas, new digital comics platforms, and educational content and workshops.