Since 2021, Bell has served as the lead general manager for the Hard Rock Hotel Daytona Beach and the Delta Hotel by Marriott Daytona Beach Oceanfront. During his tenure, the Hard Rock Hotel earned the prestigious AAA Four-Diamond Status, as well as numerous industry accolades. Prior to joining the Hard Rock as hotel manager, Bell held the same position at the DoubleTree Suites by Hilton Hotel Melbourne Beach Oceanfront in Fla. and was rooms division manager at The Shores Resort & Spa in Daytona Beach Shores, Fla., a AAA Four-Diamond rated resort. Bell joined HVMG's Circle of Excellence in 2019 and won HVMG's "General Manager of the Year" Award in 2020. He earned his MBA in business administration from Keiser University and his BS in hospitality management from Bethune-Cookman University. In his new role, Bell will continue as general manager at the Hard Rock Hotel with additional oversight of a handful of other resort and lifestyle properties.