Andhra startup recruits village homemakers for food mixes
Updated:
Updated:
June 01, 2021 13:50 IST
Nutreat’s catalogue, inspired by traditional recipes from rural India, creates customised blends for customers across the globe
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Workers using pestle and mortars to prepare food mixes at Nutreat’s unit in Malikipuram, Andhra Pradesh. Photo: Special Arrangement/THE HINDU
Nutreat’s catalogue, inspired by traditional recipes from rural India, creates customised blends for customers across the globe
Old has certainly turned out to be gold for Jyothi Sri Pappu, who has been championing traditional food mixes through Nutreat, her startup based in Malikipuram, Andhra Pradesh, since 2015. “When my son Adi was born in 2013, I wasn’t too keen giving him the packaged baby foods in the market, because as a Pharmacy graduate, I knew the chemicals that go into such mixes. So I asked my mother and grandmother for natural and healthy alternatives from their kitchen,” says Jyothi.