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Irish whiskey is having a moment. That might sound redundant coming just before St. Patrick’s Day when everyone claims to be Irish and reaches for the water of life, but it’s reality.
Sales of Irish whiskey are up around the world, up by 25% in U.S., over the last year according to
Forbes Magazine and the growth is being felt elsewhere as well. Consumers are looking for new experiences and as sales of all types of whiskey grow, a search for something beyond Jack Daniels, Crown Royal or Jameson means a deeper interest in what some consider the original whiskey.