Amazon in India will have the same impact the railways had in the US
Piyush Pandey and Rory Sutherland of Ogilvy were face to face on day two of Amazon Smbhav 2021. They spoke at length about creating global brands for the next generation of customers. Excerpts
Rory Sutherland and Piyush Pandey
Piyush Pandey kick-started the fireside chat by posing a question about how to create an identity for yourself, or a brand? He said, “As they say, products are made in factories, but brands are made in the hearts of people.” He requested Sutherland to share his thoughts with young Indian entrepreneurs.