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Hello welcome to the program of adrian. Instead of getting spain play england on sunday, for the fif of womens will come after a tournament, the scene wrinkled crowds and tv audiences worldwide. Its a transformation from the 1st womens world cup in 1991 a time when the game was developed in only a few countries. Now its a big business, professional sport with the top style of heroes and role models for young girls who can now dream of one day scoring the went out for that country in a world comp. So whats next for womens football kind of grew to be as big as a mans game. I kind of all countries have a fair chance of one day tasting will come dory. Well be discussing all of that ample. When we kick off the discussion with our guest in just a moment. But 1st lets go to our report that alex told us in sydney at west spain and england will do battle and the final on sunday. Whatever happens later this week, that will be a new name on the choices of the parents. We say russell would say the right things, not just in australia, ticket sales have also been high than ever before. Mister fence has perused the commercial viability of women. So if there was any doubts that sold in the 1st time, the key thing for christmas sense is the diversity of the audience, pretty new funds. So the schools would never normally show an interest. And the culture is different to the mens game, still noisy and passionate. But lets talk 6. Im in symbolizing. Special mentions of columbia spends 3 turned up an impressive numbers and certainly made that presence known as most experts ive spoken to also sites able to spot other women sports to try to achieve the same visibility. Tobacco still hasnt the one in terms of price money and pay to match the mens game. But also every National Association to take the womens game as seriously as the mens england 90 or in jamaica or along the change in dispute with the countries football season. Going into this event, but theres no question. Is more positive than negative australia, new zealand, welcoming welts. And so they started off automatics, thomas, and sidney for inside story. Let us take a quick look at the rapid growth of the womens world cops. Its been 32 years since china hosted the 1st tournament in 1991 back, then 12 teams qualified now 32 teams played in australia, new zealand thats a more than in the previous tournaments in france. 4 years ago, more teams of also led to more fans ticket sales, a set to hit nearly 2000000 board by fans from 182 countries who have traveled down on the to see the games. Tv audience is broken records world wide. Despite the signal in times the differences see, such as this world cup is on target to reach an overall tv audience of 2000000000 worldwide. Right, lets me to a guess from toronto, canada with joined by chevy and all that. A cd that contributes with cdc sports has been covering the world come from canolli, the capital of rolanda. Its a chicago shift for the professional athletes and sports journalist and from sit out in the netherlands is fundamental tash. Theres a professional football or for the ducks club for to, to sit on in the womens 1st divisions. Hes also the captain of the afghanistan Womens National team. A will welcome to you will share reading this world cup has been a huge success by anyones measure to what do you attribute that success. I think that we have to give a nod to new zealand and australia a co host of this incredible tournament for really providing a blueprint. This is my 3rd world cup that ive attended. Womens world cup in the country is absolutely in love with women sports. It is being supported publicly, its being supported politically and i think thats the difference, how the game can grow, and they really offer the world a map on how to be able to do this in a way thats not toxic. And that just provides a lot of excitement for the beautiful game show is great to see you. You were here with us in the heart, i was a 0 for the, for the mans. Will cover the end of, of 2022. And this, the womens game is growing in popularity worldwide, of course, but i mean this toner, but its been Something Else hasnt been. Thats been incredible. And the fact that its been down under a country like australia and new zealand and really embrace sports in general. But also that have embrace, you know, women, sports last year we so impeccable, you know, attendance is up to feel Womens Basketball woke up. And now the keys for womens woke up. We just seems, you know, a lot of encouragement, a lot of people embracing women in sports and really just going and buying tickets and making sure that the 2 young girls to be inspired. You know, at the woke up and the numbers. But also just generally on 9 is be more interest than what we saw in the 2019. And for us, of course, it was a classic platform. But now its really got into a very high level. And its, you know, just great to experience it. Is it isnt data up for kind of was this tournament always going to be a success or do you think Something Else is a play here . I definitely believe its a huge success, but tournament and moments football is definitely headed in a positive direction. And i think one of the key contributors to that success is just expanding the format from 24 teams to 32 and replicating it like the mans world kind of. And because of that, we see so many new new nations taking part in the beauty and this womans world caught. And on top of that, the success has been massive and incredible. From the 6 confederations, each confederation has had teams that have one, at least one match. So its definitely very successful, and its had it in a positive direction. You think opening it up to 32 teams was a good thing then. I mean its, its so if the game well and hasnt just highlighted the disparity in ability levels between various parts of the world when the expansion of the world cub. But you see that the teams that deserve to be at the world stage are there of course, but also other nations that you know deserve to develop and grow the womans game. And truly show that the womans world cocked is a global tournaments. So regardless of the score line, regardless of whether your organization is losing 6 now today, i think 10 years down the road, its really gonna significantly impact the womans game and only benefit sharing one of the highlights of the store theyve been so far of. So you, but also the field as well as on it before we get to talk more about the, the issues here. I think one of the things and just highlighted, even if i couldnt, i had said, is that, you know, the extension is really important. And you just mentioned the disparities between the team and the way that theyre supported financially in the struggle is actually part of the conversation and a part of the culture in the ecosystem of womens football globally. And these are things that we can separate. I mean, a lot of people, its easy for, you know, media to separate whats happening on the pigeon off, but theyre really quite connected. And youve got, you know, the few teams that made it beyond the groups stages, which is incredible. A morocco was doing it this world cup only the 2nd team and the womens woke up history to ever go to the knock at rounds, the round of 16. And i think thats really important. And also to have conversations that continue. And before we get to the issues of the field, truly, but highlighting issues that occur as a part of the growth of womens football. And one of the things im most excited about is the conversations being had by supporters and by media. But what the type of things that are happening, good and bad in womens football and those conversations havent always occurred. So its really important that they, they are happening. I sure would you agree with that . I would you, would you agree that opening it up to 32 teams was that was the right thing to do. Absolutely. Um, i mean even from a, an african point of view, now we get to see, you know, a new teams that are competing in limits football in the past. Its always been like nigeria coming down to but just seeing these, you know, play is going to that stage to be done like zambia and mark are getting into those conversations, playing friendly games and the lead up to the womens woke up and say, okay, we want to see where do we stand, you know, at the global level. So just, you know, we hope also that, you know, if it can continue like this and maybe see if i can also have a conversation around saying ok. For the 1st time, weve seen 3 african teams leavings the good phase, and going to the rhonda 16, can we expand the number of slots that the african teams are getting . Because in the continents weve got 54 countries getting on, the 4 slots is not enough because what that means is if this year you have some b s, and then theyre not in the top 4 in the next, you know, 4 years then that didnt reason is gone, so, but if you expand the number to may be 8 and then we can have a different conversation and have them compete every year in year out, and continue to get more exposure. So i think thats your next funding. So the former has given us an opportunity to, to get some very nice stories, you know, like columbia, like jamaica, you know, being part of these compositions of the global stage and actually have to how big is, is the womans game, how it support does it have in, in africa, does a match support, you know, now the situations are starting to seek, you know, at the could be a goal of mine here. You can stop by the beautiful and incredible story of marco 3 years ago. They didnt really have a womens football strategies, but the situation sat down and said, look, if we want to compete globally, we have to do the right things. They went and had a remote address, who obviously had one to womens junk is the titles with olympic qian brought him tomorrow co gave him the same facilities that the mens team that went to the semi finals of the woke up using if anything, to actually staying in the same hotel in the lead up to the woke up, the men stayed in when they were going to cutoffs. So, you know, things like that, you know, having some be a, for example, playing a friend, the games with the team, like germany and actually picking germany in the lead up to the woke up. Those are the kind of conversations that we need, but it has to get better. We need more teams and more investors and more people that make key decisions to embrace women football. And this also means things like, for example, getting womens football on television. And that means in terms of showing the leaks, we can we couch, we sing some of the countries do that youve gotten to, for example, has the women super lead on that or no, since i television, which is the national, you know, for the recent tv. So that, you know, helps people continue to see these women play not just was in for years when they go to the walk up for kind of i mean as we some of the beginning, youre a professional for paula. You play with the force you to sit out and in the, the womens 1st division in the netherlands. But of course what were talking about the world cup, which is international level. Its getting a lot of attention. What is the situation at the Domestic League level . How does your life as a professional football compared to your male counterparts . While the womens world cup is directly related to the domestic leaves as well. So what we see the pattern almost that we see is that we have a lumens world cab or we have these Huge International tournaments, whether it be the us a call or the Champions League final. And so after the events like this take place, which we have a lot of them and some a lot of attention, it doesnt necessarily always translate to the domestically. So although the domestic leaks are heavily investing, they are building a professional infrastructure for their players. There is still a huge disparity that does exist. And although we are, you know, had it in a positive direction, i would still like to see that increase the amount of fan base infrastructure attention to really growing the womans name at the domestic level. And ensuring that it is consistent and sustainable. So we knocked out those the womens game. Keep the momentum going off to this tournament after the last world cup. And until what i think until the euros last year, that seem to be a frustrating, lo, i think one of the things to remember is that we shouldnt just Pay Attention to them and support every quadrennial. It shouldnt just be a mega tournaments like feeling backs or like you know, the womens world cup. And i think that the interest in, in the womens game itself needs to continue you have in the final is some spain in england. You have 2 of the most, you know, exciting and invigorating domestic leaves in the world, the Women Super League and then literally got from the 9 spain, with teams that are really, really enthralling. And i think we need to look at even a little closer. I mean, im in canada and we dont even have a domestic Womens League here. We have a proposed one, and thats really important to continue to support the womens game at the grass roots level is really essential. And even if that mean supporting, you know, an n c, a team or University College team, these are all or, or Development Teams and youth teams, which is really important. And i mean, those are where the stars come from. Those are where the next generations come from. And when you speak with players or also advocates, cuz remember, adrian, that womens athletes also become advocates for women, support a new growth and sustainability of it, which is something that many players dont actually have to do. Um, i think you should remember to keep supporting at those levels that you know, the product we know was incredible. The ticket sales intention, the broadcast numbers tell us that people are heavily invested. I remember a time when the line message didnt get very much public support. I was in france in 2019 and couldnt find, look at anywhere in the stores. So i mean, i see the growth today. I want to hope that changed and i hope that changes here to stay. Okay, sure. Sure. Even saying, i mean that there is gross money is started to be invested in certain parts of, of the world. What more needs to be done, for instance, to get investment at a football, in, in places in, in, in africa, the less affluent places in africa . Well, to be honest, you know, its really a new system that we have to judge. Because when we talk about womens football and people talk about, you know, were not able to see these women, we need more broadcast, you know, click this button, the ships uniting to lead up to the womens woke up the covers when going on. Uh, there were issues, for example, with the top 5 countries in europe, not being able to buy the rights. So the small things affect, you know, the growth of the game. And yes, we talk about, you know, a lot of the 9 nights happening. Maybe around the us, the womens jumped is the we, so the big numbers, you know, friends that went to the comp new to watch best and no net in england. Its the same thing. But from a global perspective, we need more people to, to watching minutes football. We can we couch that impacts, you know, the commercial revenue that comes around the game. And also the decisions really from the situations to embrace women. So its not a competition. Were not saying that women want to be better than men. Its really what you invest in demand should be the same that use us in the women. Weve seen that growth, you know, even from a teams library on a jayden months as ignited that in breast. We meant students way later than the, the big boys in the game, you know, as to know might just the cd chelsea. But now you can see that those 2 teams competing, you know, at the favorable level. So when you take it, you know, to the. 5 level in the rest of the countries across the world. Thats where the composition needs to be. Hi, yes, we talk about eco page, but that the co pay comes from, do we have the same opportunities when it comes to investment . And those are the things that we need to be talking about for kind of, can you ever see a time when a professional plans like you not only paid as much as your male counterparts, but enjoy the same working conditions and a basic support . I can visualize that im very optimistic that we will have um, even better. Um, you know, infrastructure for vol fraternities and its just a matter of time. However, i personally do not like to compare man and womans football as freight as they both are. A womans football has received attention really sorry, received attention rather much later than the mens game. And i think people are just starting to understand how much impact, how much passion and dedication and dr. Female athletes genuinely have both on and off the pitch. And so do i think the pay gap will reduce . Yes, i do. However, again, im very optimistic that others not just female athletes, are the ones advocating for this, but its the whole Global Community that sees the need for female athletes to be at the forefront during coming back to the challenges that you were talking about at the grass roots level equipment, facilities, coaching support, what, what about things like, like kids and footwear, are sports where manufacturer was making enough get specifically for women rather than shutting out unisex stuff for or stuff for men women after have to make do with i think one of the important things is the womens game is incredible product on its own. And i agree with, you know, my co panel is start comparing it to the mens side. Is not something we should do and many leaves around the world. And in many federations womens kits arent even available. And i, you know, live in canada and you werent able, youre not able to buy a womens kit, a National Team members could even after they won the olympics in 2020. So we mean, you look at that and you look at what are the opportunities and you know, thats something thats really important to say. And these are just part of other psycho social factors. Weve seen increased injuries in a c, l, a interior crucial ligaments. And thats also because of environment, its not just because of the pressing of the athlete. Theres so many things like resources, facilities as previously mentioned, morocco is one of the only federations to provide really what they do. Their facility outside of the box is like one of the only ones in the world, and theyre the only league in the world that has 2 tiers to professional women that actually are remote or rated. So theres so many things here. Its not just about k, its about support. Its about broadcast. Is it being televised or there . You know, we know the with america 4 percent of all broadcast is women sport. Thats not a lot. Youd are getting 4 percent. Theres so many leaves or so many opportunities and, you know, people need to keep investing not to, to, and yes, theres little the money numbers and people will argue that, you know, you, its the product isnt, you know, worth said, you, you know, women shouldnt be paid equally, but labor and value in that labor is extremely important. And we know what the growth of womens womans game has skyrocketed and people are willing to pay. And in australia, matilda is jerseys. Ive completely out sold the soccer ruse. So this theres and thats a country where soccer may not be, football, may not be the number one sport. You know, it gets all the routes, football, but still the point is that theres a place for this. Theres a place for womens football to exist and to thrive. And in terms of the other things, i mean, the social issues, political issues around the teams. Those are very much an important story. And a quick point i want to make, its not only countries in the global south considered oper, car, or east and or south america that arent being page canada is very much in a dispute with its own federation. And the us, you know, as previously students, employer. So really want to make sure that we understand that not providing resources to womens support is not just an issue in the global self. Ill show as is the game adequately meeting the health needs of, of when players and im thinking in terms of, of the types of injury that women suffer when they play football, as opposed to men given that much Sports Science research is, is focused on the, on the male body and not the female body. Yeah, absolutely. And the conversations you know, that are very important for us to have and thank you for the question, adrian, because we need researches. We need the medical world to look into that. Why are these female athletes getting these injuries but also really to have open conversations, for example, about mr. Periods, you know, what is for example, the jersey type, what are the sizes of the shots, you know, as a play as comfortable can. We also have conversations about sports braz because these are things that, you know, when you look around and people think, oh, its obvious. But youll find that some of the athletes are playing in price and not really sports drives and that affects you know, the way that they play because youre talking about 90 minutes of a football game. So i think that um, you know, for durations and Decision Makers and also really organizations, if it needs their activities, groups, you know, have to open the talk about this and see how to grow the game. Because its not just about pay, pay, pay, pay, its about things like that. For credit. Ill come to you in just a moment because there, there are 2 specific questions i want to ask you guys at the end. So bear with me, but it should be and how does the womens game of a come cultural and social challenges that exist in, in many parts of the world . I mean, i mean, many women involved in the schools have experience online abuse for example. Yeah, i mean theres a culture of toxicity, certainly, and youll have, you know, massage in this and people who argue that you shouldnt be doing play. And you know, you cant necessarily resolve all issues and some regions are very specific to the type of abuse they gather. The type of discrimination that the women face, whether its homophobia or into most some sentiment. And quite frankly, in france and this needs to be said, most of women who want to wear his job cant even participate in sports domestically because of a, his job that and that exists there. And i mean theres so many issues that we can discuss about this. But one of the things we need to do is realize and understand that football needs to be access safely by women all over the world and see what their needs are and look around and see how they can be supported. And the other thing is to not to shy away from questions that are really important then just as they should just mention, whether its issues regarding menstruation or needs of those outlets. These are very specific needs and things that are important to talk about. And whether, you know, theres been criticism in the us team and how they navigate other space. There. Culture and team culture will be very different than someone like in england. But youve seen solidarity from all these players, whether its facing sexual abuse and the sport with some of these teams, particularly heavy, ive had to overcome. I mean, this is, these are really important things and we cant shy away from those discussions. Adrian, its important to recognize and celebrate the joy of the game while addressing the challenges at the same time. I should just very briefly, would you agree with that . Yes, absolutely. We have to look at both sides of the story. No one is trying to say that its only the positives that i have to, you know, wed dash womens football because when you look at, for example, the women is woke up and you see the journalist was asking, you know, the american captain about eligibility cubes. And if she has any teammates on the team that are playing, and this is i had of the 1st ever game at the womens woke up, they could have chosen to ask the different questions, but thats what they chose to do. So theres a lot really to talk about. Yeah, for kind of, as we said at the beginning of the program, you, youre also the captain of the, of afghanistans, within Womens National side. What is the future of the womens game in afghanistan . Where is your team right . Now, well, unfortunately, like many people might be aware right now since the fall of, of can a stand and 2021. We actually dont have an active National Team. So what that means is that the fact of government has banned woman sport participation in general, among many other bands, such as rights to education, of their basic necessities. Now that being said, since 2021, that can spend a long as National Team, the players that were within the country, have been evacuated to australia, to portugal and other parts of the world and players such as myself, who belonged to the atkins diaspora that grew up outside of, of garrison, obviously still remain outside of the country. Now the issue were facing right now is, but because of the de facto government, our football federation, it would not be safe for them to restart womans football. Now, the solution to that would be that fee far as the governing body of football needs to intervene and be able to provide a sustainable plan for us to return to sports in a safe manner in any way that no one would be affected. And in a way that we can insure the sustainability of our ones program and show that female updates and then woman are capable. So now that is the situation as it remains and we hope to find a resolution very soon for, for quite a he, hey, we got your, your own, i was a 0. If youre speaking to women who, who can say is in, in afghanistan, women who aspire to, to, to play football. They, they love the game. Yeah. They look up to you as, as, as the hero, what would your message base with them right now . My messages never lose health, life is extremely unpredictable, and weve seen it time and time again. And i am optimistic that there are better days ahead. We all have to be in this together and i think together we will find a solution to the issues that we are facing. Lets hope so many sites indeed showing um its ayesha chromebook issue and for chrome demo tasha for taking punch in todays discussion. You can see the program again at any time by going to the website down to 0 dot com for further discussion. Join us about Facebook Page at facebook dot com, forward slash age i inside story and you can join the conversation on twitter. Handle a page right inside story from the adrian said again, have a team here though. Thanks for watching. Well see you the the year and theres been heavy artillery from the 1st minute of the expiring of the ceasefire. Something has changed at this Border Crossing whether they are civilians or fighters. None of that seems to matter here. Now those forms, human data you and hcr is here and someone told us that they have never seen it this bad. 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