Last year, frozen seafood sales grew 35%—an unprecedented rate.
1 As more consumers cooked and ate at home, they fell in love with Alaska seafood, enjoying the taste, variety and multiple health benefits seafood offers.
2
With new and experienced cooks excited to explore pollock, salmon, crab and other species, grocers can seize this opportunity and introduce new ways consumers can enjoy Alaska seafood, by cooking it directly from its frozen state.
Consumers enjoy seafood—when they plan ahead
Even though consumers enjoy Alaska seafood, they don’t usually eat it the day they get it from the grocery store. Instead, they buy it frozen, with plans to cook it later in the week. This is possible because, within hours of coming out of the water, Alaska seafood is flash frozen to capture the pristine quality of seafood at the peak of its freshness. “We call this frozen-fresh quality,” explains Monica George, head of retail marketing for Alaska Seafood Marketing Institute. “This allows the frozen seafood to keep its fresh-caught flavor, delicate texture and packed nutrient content that consumers expect.”