Adobe Summit 2021.
Adobe introduced innovations across
Adobe Experience Cloud, a comprehensive set of applications that help businesses deliver personalized and relevant digital experiences needed to be successful in today’s digital economy.
Creating a personalized experience for customers is critical for businesses, but comes with a challenge as most browsers going forward will no longer support cookies.Software giant Adobe concluded its annual and the world’s largest digital experience conference last week -- Adobe Summit 2021. At Summit, Adobe introduced
innovations across Adobe Experience Cloud, a comprehensive set of applications that help businesses deliver personalized and relevant digital experiences needed to be successful in today’s digital economy. Aimed at enabling customers to optimize their customer journey management, these innovations include a range of new enterprise applications such as Adobe Journey Optimizer and Adobe Customer Journey Analytics, a Marketing System of Record through the integration with Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization at scale.