7 Ways SEO & PPC Can Work Together in 2021
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If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that.
Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don't agree.)
When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own.
These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance.