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2020 Market Report on Joint Venture OEMs’ Telematics Products in China - ResearchAndMarkets.com
February 10, 2021 GMT
DUBLIN--(BUSINESS WIRE)--Feb 10, 2021--
Amid “CASE” (connected, autonomous, shared and electrified) prospering in the automotive sector, Chinese and joint venture auto brands are vying for connectivity and intelligence. In China, domestic brands have gained first-mover advantages in the country’s telematics market on the strength of local resources.
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In January 2019, joint venture brands were left behind by Chinese OEMs, with an 11.8 percentage points lower telematics penetration. Since 2019 their deploying telematics has been expedited: they endeavor to develop underlying technologies and seek partners, with roll-outs of more secure, more intelligent in-vehicle infotainment (IVI) systems; they also focus more on user experience and exert themselves to upgrade telematics capabilities by setting up joint ventures, or cooperating with BATH (Baidu, Alibaba, Tencent and Huawei) to answer Chinese customers’ needs for services from in-vehicle entertainment to mobility. In the first ten months of 2020, joint venture brands boasted a telematics installation of up to 49.8%, closing the gap with their Chinese peers (57.7%) to 7.9 percentage points.