Dive Brief:
Gorillas, a Germany-based startup that provides grocery delivery in 10 minutes or less, is launching in New York City on May 30, according to a press announcement.
The company will begin service in parts of Brooklyn, including the Bushwick, Boerum Hill and Carroll Gardens neighborhoods, and expand to Manhattan in June. It plans to launch delivery in other major U.S. cities by the end of the summer.
Ultrafast delivery has expanded rapidly across European cities in recent months, and the same model appears poised to spread across the U.S. as well.
Dive Insight:
Riding record-high demand for online grocery and billions in investor funding, startups like Gorillas have quickly built out instant delivery services in Europe, touting delivery of groceries and convenience goods in 15 minutes or less.