The car number plate 'P7' was auctioned for a record-breaking amount of Dh55M ($15M) at the 'Most Noble Numbers' auction held in Dubai. The bidding process lasted several minutes and was concluded with Bid Panel Seven as the highest bidder. The auction raised nearly Dh100M ($27M) for the One Billion Meals campaign launched to combat global hunger. The event was a great success with several VIPs and businessmen taking part in the bidding war. All proceeds from the auction will go to a noble cause., Auto News, Times Now